Level-Up your On-Site Marketing Campaign with Smart Tags

You’re missing out on attracting your visitor’s attention and urgency development if you aren’t leveraging Smart Tags in designing your on-site marketing campaigns/ promotions.

Read this post to know how you can also use Smart Tags to maximize the output from your on-site marketing strategy.

In this example, we will be using one of the best conversion optimisation tool, OptinMonster.

What are smart tags?

Smart Tags let you add dynamic text while setting up your campaign to personalize your visitor’s experience. The variable data may be the name of the returning user (via email or another pages, current location, date & time, etc).

How?

You can automatically show a visitor’s name or today’s date of the month with the help of specially formatted placeholder text, and also add date and time, city name etc of the vistors without writing any single line of code.

Interesting right?

These are the steps that you should follow to increase your conversions for your offers:

• Start by adding or editing the text element in the campaign builder appearing on the left side.

• Then, click on the curly braces {} button to see the list of some predefined smart tags.

• Choose the predefined Smart Tag as per your requirement. The selected Smart Tag will automatically start showing in the text field editor.

• There is also an option to use a default value that you can use if the tag is unable to find the needed information.

• Once you’re done with the setup, Save changes.
• Whenever the campaign will be live, dynamic value will replace the smart tag.

Types of Smart Tags:

1. Predefined Smart Tags
   Some examples of predefined Smart Tags that are available for use are:
   • {{form_first_name}}: Displays the first name in the name field
   • {{month}}: Shows the current month (e.g. “March”)
   • {{city}}: Mentions the visitor’s city
   • {{page_title}}: Enters the title of the current page
   • {{campaign_name}}: Shows the name of the current campaign
2. Custom Smart Tags
   Custom Smart Tags are defined by you and contain any particular type of data you want.

If you are also thinking to boost your website conversions to increase profits, sign up and create your first campaign with smart tags.