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Take Your Business to The Next Level with WPForms & ActiveCampaign

April 24, 2020 by Sajith Mohan Leave a Comment

In light of the present coronavirus situations, expanding businesses might seem tricky.

But with the right tools and vision, any online business can cut their way forward even in this corona affected world.

Let’s see how this works. 

ActiveCampaign is a marketing tool which allows you to keep in touch with your customers. 

You can upscale your email marketing and other CRM services using the ActiveCampaign API.

WPForms is a contact form plugin from WordPress. 

Anyone can create these contact forms on your WordPress sites and place it on any page as per your requirements.

The process of creating this contact form is as simple as drag and drop.

ActiveCampaign when integrated with WPForms, it becomes powerful enough to take your business to the next level.

WPForms collects necessary details form the website visitors and saves it in the ActiveCampiagn database which will create a follow-up strategy for the visitor based on the details provided. 

As simple as that.

Let us see how to integrate WPFroms and ActiveCampaign through simple steps.

1. Install and Activate WPForms Plugin

First things first.

Install and activate WPForms plugin on your WordPress site.

Once this is done, install and activate Zapier addon on your site.

Log in to the Zapier account and click on ‘Make a Zap’ button and by following the instructions provided, create a Zap.

When you are in the ‘Edit Options’ step, choose ‘Newsletter Signup Form’.

WPForms for setup

You will get a confirmation message.

Now choose WPForms as your trigger app and ActiveCampaign as your action app.

You can find the ActiveCampaign app by searching in the search bar.

Zapier ActiveCampaign

It is time to select the ActiveCampaign action. 

ActiveCampaign on Zapier

To automatically add new subscribers to your ActiveCampaign list, choose ‘Create/Update Contact’.

Then click ‘Continue’.

After that, you have to connect your ActiveCampaign account to Zapier.

Click on ‘Connect an Account’.

You will be asked to enter API URL and API key which will be available on your ActiveCampaign account.

Login to your ActiveCampaign account, and choose ‘My Settings’ which is below your profile name.

ActiveCampaign

Now choose ‘Developer’.

The keys will be available and you can copy them to Zapier.

Zapier Integration with ActiveCampaign

Click on ‘Yes, Continue’.

Next, you have to link each Newsletter form field to the appropriate ActiveCampaign field.

Zapier

You can run tests to check whether its working or not.

If it’s working well, you can see the imported data on your ActiveCampaign account.

One final step, your WPForms will be linked to the ActiveCampaign account.

Publish Zapier Zap

Turn on the Zap.

It’s done.

Now, whenever a user fills the contact form, those details will automatically be updated in the ActiveCampiagn database for further interaction.

Filed Under: Wordpress

About Sajith Mohan

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