Do you want to add content locking on your blog or website? Content locking is one of the most powerful and proven email list building tactics to skyrocket your lead generation.
In this article, we’ll help you to create content locking on your website without writing a single line of code. Yes, you heard right.
What is Content Locking?
Content locking is an email list building tactic used by marketers to skyrocket email lists without compromising the quality of leads. It forces the reader to do an action (generally opt-in form submission) for getting access to protected content.
As you can see on the image above, the ‘list of events’ is blurred behind the signup box. Once the reader put their details the opt-in box will disappear and they can read the content clearly.
It is recommended to lock only high-value content like a list of hacks, eBook download link or access to a FREE course. In the example above, the website owner put the content lock inside an article which hide the download link of ‘events list’.
Awesome! Now you understood what is content lock and how to use it strategically. If you have any questions, just comment below and one of our experts will help you with more details.
What you do need to setup content locking in WordPress?
In this tutorial, we’ll be using a powerful tool OptinMonster to create content locks on your website.
OptinMonster also provides a lot of other lead generation widgets as well that can be used on your website with integration to your CRM platforms without writing a single line of code.
How to setup Content Locking?
First thing first:
- Create an account in OptinMonster
- Choose one of the templates
- Customize the widget to match your brand guidelines
- In the settings, enable the option ‘Lock Content Below Campaign?’
- You can use this widget on your website directly. OptinMonster support almost all the CMS platforms including WordPress
- You can also connect the opt-in form with your email marketing tool such as ActiveCampaign
That’s. You’re done! Start skyrocketing your email list.